NIKOLA FILIC FROM BOMBER CLO
Meet Nikola Filic, owner of Bomber Clothing. He was facing difficulties in expanding his brand, with escalating expenses and stagnant growth that made taking any profit home challenging.
Just six months ago, he enrolled in my STP: Fashion Academy Program aiming to smartly scale his business, avoiding debt and unnecessary agency fees for ads.
Nikola's products were exceptional, dominating his home country's market, but he struggled to scale beyond its borders.What he was unaware of were the affordable and effective marketing avenues that could propel his brand to the next level, reaching new cities and countries.
Problem: Despite numerous pop-up shops and social ads, he found himself unable to further scale his brand.
Solution: Joined The STP: Fashion Academy Program my ( 6-week training program that teaches you how to start and scale any brand from scratch )
Did it work? After undertaking my program, he realized his business structure was flawed, over-spending on employees, samples and for his products to be made.
By delegating tasks to outsourced employees, he successfully reduced his expenses by half. The program guided him in astute reinvestment practices, helping dodge substantial debt. Recognizing the importance of wholesale, he increased his retailer count from six to over 33 in a span of three months. The most significant benefit was the assistance I provided in cutting his production cost in half, reducing a t-shirt's cost from $10USD to $5USD.
His sales doubled to $200K/month. Now, he's preparing for his first runway show in May, significantly boosting his brand's visibility.
Pulling in 2.4 Million In Profit Annually!
Better Production Cost & Sample Fees : Nikola was overspending on sampling with a factory that couldn't deliver quality, especially as an exclusive brand with limited production runs. By connecting him with a select factory, we ensured competitive pricing and eliminated sampling fees, thereby nearly doubling his net profit margins from 20% to 40% of gross sales. This significant cost-effectiveness was a result of personalized consulting and joining the STP program.
Outsource The Process : Nikola had a surplus of employees but a shortage of cash flow, leaving him almost broke at each month's end due to high expenses. After the STP program, he recognized his mistakes.
Outsourcing his technical designer now costs him $30 per tech pack, and revisions cost $15 per design. This saved him $60,000 on design alone. He also outsourced his production manager overseas and leveraged cost-effective apps, boosting his profit margins significantly.
Learned How To Run Ads, Wholesale, Runway & Pop Ups : After studying the STP program, he ventured into wholesale using my strategies. It's not as simple as just reaching out to a store; he applied my tactics that led me to 300+ retailers, landing him in 33+ stores within three months. He also conducted his first runway show using my cost-free techniques and organized high-impact pop-up shops. Furthermore, he learned self-run ad strategies from STP, drastically boosting sales while saving on agency commissions and monthly fees.
Support During The Hardest Times : One certainty is that fashion can be intensely stressful without the correct team or decision-makers. There's a screenshot here showing his distress. With my decade-long experience, I was able to assist him with his immediate concerns. This invaluable support was his saving grace during the most challenging phase of his career.
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